You set up and launch such advertising yourself - directly in the Instagram application or through Facebook Ads Manager. The advantage of this format is not only the flexible settings of the target audience that will see your advertising posts, but also the ability to set budgets for advertising on Instagram. The principle is simple - the more you invest, the greater your coverage will be in a short time. If you plan to launch targeted advertising yourself, we recommend that you read our article on this topic:Advertising on Instagram: how to set up and run advertising on Instagram. 2) Advertising with bloggers, influencers or other promoted accounts. The advantage of such advertising is the ability to quickly reach a large and, as a rule, loyal audience. The personal opinion of a popular blogger often turns out to be more significant for your potential clients than the largest advertising campaign. The main thing is to study your target audience well and find bloggers whose readers best fit it. But keep in mind that the cost of advertising on Instagram in this case may turn out to be disproportionately higher. What determines the price of advertising on Instagram?


If we talk about official advertising, then you set its cost Email Marketing List yourself. It is enough to indicate the duration of the advertising campaign and the daily budget. The price of targeted advertising on Instagram is at least $1 per day. The maximum depends on personal settings, the density of competition in the business niche and other individual factors. In some cases, such a small cost of advertising on Instagram is not enough. During setup, the social network will inform you about this with the following message: “Budget too low. You may not get results . " Just increase the price and the notification will disappear. What determines the price of advertising on Instagram? Please note : the larger the budget for launching an advertising campaign on Instagram per day, the higher the predicted number of coverage. Instagram itself calculates the approximate reach, but the range is usually too large to focus on. Number of Instagram reach To find out the cost of advertising on Instagram yourself, just switch your profile to a business account (if you haven’t already done so), click the “Promote” button under any post, set up your target audience and go to the “Budget and duration of the advertising campaign” item.




By indicating the daily budget and duration of the advertising campaign, you will see what the coverage will be and what the cost of promotion on Instagram will be . A short reference is also available here. Find out the cost of advertising on Instagram yourself When collaborating with bloggers, the price of advertising on Instagram depends on a number of factors: Blogger audience: its quantity and “quality”. Method of advertising: integration, feedback, review, etc. Type of advertising: post in the feed, stories, video in IGTV. Features of your product or service. The main factor in determining the cost of advertising on Instagram is still the number of subscribers. But we would not recommend focusing only on it. Otherwise, there is a risk of not reaching your target audience and advertising your product to millions of people who are not at all interested in your offer.